Measure What Matters: OKRs: The Simple Idea that Drives 10x Growth

Biography

Dave Asprey is the “Father of Biohacking” and CEO and founder of Bulletproof 360, Inc. He is a two time New York Times bestselling author, host of the Webby award winning podcast Bulletproof Radio, and the creator of the global phenomenon Bulletproof Coffee and the Bulletproof Diet.

As an overweight, overworked, and unhealthy Silicon Valley entrepreneur, Dave found himself with a dire decision to make – get healthy mind, body, and spirit or live a much much shorter life span. Dave chose to not only live but to thrive and share that knowledge with his community. He has spent the past two and half decades scouring the planet from Tibet to the Andes discovering and engineering ways to fully realize the human potential. Transforming himself into a super high performing human being, the experience and knowledge gained was too valuable not to share.

Through the Bulletproof Diet, countless biological experiments, and simple life “hacks”, Dave has maintained a 100 pound weight loss, upgraded his brain, transformed himself into a happy and gratitude filled husband, father, writer, executive and human being. With over 200 million downloads of his Bulletproof Radio podcast, millions of monthly unique visitors to the Bulletproof blog, and of course the Bulletproof 360 products in millions of households world wide, Dave has created a movement that shows us the power of intention and the limitless possibility of the human spirit and incredible capacity of the physical body.

Being Bulletproof is the state of high-performance, where you take control of your biology and your environment. Dave shares his journey of self discovery as an example that can lead you towards unlocking your full birth right potential.

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Co-Author
Bryan Lindsey

Bryan Lindsey is a gaming executive with over 25 years of experience in hospitality, gaming, and sports betting. As a former President of Red Rock Resort, he played a key role in its $6 billion expansion. Bryan also helped design and launch the Wynn Rewards program. Currently a strategic advisor to top firms like Wynn Resorts, Game Play Network, and ProntoBlock, he is the founder of Crimson International, a global gaming advisory firm. Bryan’s passion for innovation and mentorship makes him a respected leader in the gaming industry.

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Sanjiv Goyal
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Sanjiv Goyal is a Hollywood producer, author, Investor, and futurist with a Master’s in Applied Mechanics from the Indian Institute of Technology Delhi. Known for blending technology with storytelling, Sanjiv’s popular YouTube series and radio show, Confessions of a Futurist, has inspired millions and has over 3 million views. A lifetime digital fellow of the IIT Council, Sanjiv combines deep technical expertise with creativity, pushing boundaries and leaving a lasting impact on industries.

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