Do we know too much about our players? AI and Las Vegas Gaming

Since the outbreak of the COVID-19 pandemic in March 2020, many researchers from different fields have joined forces to provide a wide range of solutions to support the work on artificial intelligence (AI) and other new concepts related to intelligent data analysis, which is crucial. The Las Vegas gaming industry has been at the forefront of introducing AI and how it integrates itself and its various functions. However, the enormous research effort and many publications have made it difficult to get a comprehensive overview of the multiple applications of AI in the management of Covid 19 and understand how research has developed in intelligent data analysis at this time. In this area, we conducted a Scientometric study including a review of 1000+ publications related to AI and Covids-19 from March 2020 to June 2021 and their relevance to the Las Vegas Casino industry.

By integrating artificial intelligence (AI) into player tracking systems, players can be personified in real-time. Data is necessary to build better games in all aspects:

  • What players like.
  • How they spend their time.
  • What game mechanics do they find fascinating.

The use of machine learning can assist in accurately identifying different triggers/signals, such as cheaters, gambling addiction, sickness, exertions, behavior issues, stress, compliance, and many more. However, when game developers aggregate players in-game and combine it with other social data, the privacy implications are enormous.

Casino management can also benefit from AI when it comes to analyzing player data. AI can help casino operators identify valuable customers and determine which games are the most popular based on time and money. Player tracking systems that support AI-based analytics can be used to extract the demographic characteristics of players. This enhanced interaction helps casino operators determine which players need to be found and how their marketing campaigns affect different players.

Experts believe machine learning could revolutionize the way the casino industry operates in the future. The use of facial recognition cameras could reduce the work of pit managers at the table during games by detecting and tracking known players and monitoring their clothing and even their backs. Face recognition could allow camera-equipped slot machines to detect and log VIP players automatically, curb fraud, prohibit casinos from intercepting players and increase the potential for casinos to lure new players into existing loyalty programs. Possible applications of machine learning and face recognition in the casino Many of these applications fall within the scope of customer service, allowing casino operators to recognize you and customize services in real-time. One of our portfolio company https://www.dragonfruit.ai/ has done tremendous work in this space. 

Artificial intelligence improves the player experience. With the enormous amount of data that machines collect about players, casinos can tailor loyalty programs and bonuses to the needs and preferences of the industry. Machine learning is not bias like humans. Supervised bots can be designed to deliver bespoke customer experiences.

The Online Casino market is increasingly competitive, and artificial intelligence can help operators attract more new players and retain existing players. Both offline and online casinos want to implement proactive and reactive AIs. The city is interested in using AI technology for Las Vegas casinos to help them improve their floor plans. AI can help casinos make fundamental decisions about what games they play and how to make the most of the flow of human traffic on their floors.

Consider neural networks, a common form of machine learning used to translate languages and drive cars. These networks mimic the brain’s structure, learn from training data, and alter the strength of connections between artificial neurons. Small subcircuits of neurons perform certain tasks, such as recognizing traffic signs, and researchers spend months linking them to work together.

The artificial intelligence market includes segmentation into technologies such as machine learning, computer vision, natural language processing (NLP), and other end-users such as banking, finance, and insurance (BFSI), IT, telecommunications, retail, manufacturing, public sector, energy and utilities, healthcare and others. The increasing adoption of cloud-based solutions is expected to drive the growth of this market.

The World Economic Forum ( WEF ) has warned that new technologies such as the Internet of Things, artificial intelligence, and quantum computing could turn people’s lives upside down and make society more vulnerable to cyber-attacks. The risks associated with data breaches and hacking could hinder the growth of the artificial intelligence market. The regulatory challenges posed b games lie at the interface of technology, law, and politics. Hypermonetisation, due to its increasing complexity, could undermine consumer confidence and raise worrying questions for the gambling industry in terms of data protection, data protection, and gambling regulation.

You may be drawn to one of the thousands of glittering slot machines on the Las Vegas Strip. The games will be powered by the introduction of powerful graphics processing hardware and artificial intelligence based on state-of-the-art technology. This is the future of Las Vegas gambling, and the word is that the technology will be rolled out in most places in the next few years. One of the first things guests will notice is that resort AI will improve their stay experience on the casino floor. 

However, a big question is looming the entire industry; how will artificial intelligence streamline your casino visit, enhance your experience and increase the fun factor without compromising your privacy?

Reference

https://www.online-casinos.com/news/casino/ai-set-to-reshape-las-vegas-casino-industry.html

https://www.devdiscourse.com/article/technology/1710908-how-artificial-intelligence-is-learning-to-have-fun

https://www.mordorintelligence.com/industry-reports/online-gambling-market

https://www.technologyreview.com/2017/01/23/154433/why-poker-is-a-big-deal-for-artificial-intelligence

https://thenevadaindependent.com/article/how-new-ai-and-facial-recognition-tech-could-reshape-las-vegas-casinos

https://www.science.org/news/2020/04/artificial-intelligence-evolving-all-itself

https://www.datarobot.com/solutions/gaming

https://www.yahoo.com/now/hot-topic-g2e-2021-future-040600342.html

The Growing Use Of Artificial Intelligence In Las Vegas

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Bryan Lindsey

Bryan Lindsey is a gaming executive with over 25 years of experience in hospitality, gaming, and sports betting. As a former President of Red Rock Resort, he played a key role in its $6 billion expansion. Bryan also helped design and launch the Wynn Rewards program. Currently a strategic advisor to top firms like Wynn Resorts, Game Play Network, and ProntoBlock, he is the founder of Crimson International, a global gaming advisory firm. Bryan’s passion for innovation and mentorship makes him a respected leader in the gaming industry.

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